📘 Tourismo Guidebook: Partner Engagement & Onboarding

Unlock the collaborative power of Tourismo for your community

✨ Why Engage With Partners?

Strong partnerships are the backbone of a vibrant destination. Tourismo’s tools become far more powerful when your local businesses, artists, and operators are actively participating. Here's why it matters:

1. Share Impact Through Analytics

Partners often don't realize how much visibility they’re getting. Providing automated reports—page views, check-ins, email opens—shows them how your efforts are driving results and keeps them engaged.

2. Better Content, More Often

When partners contribute events, update listings, and add photos or specials, the whole ecosystem improves. Richer content = better search results, more bookings, and happier visitors.

3. Access Useful Resources

Your partners gain free tools: email marketing, push notifications, analytics dashboards, shared content libraries, and AI-powered recommendations.

4. Strengthen Relationships

By engaging your community in Tourismo, you position your organization as a collaborative leader—not just a promoter, but a partner in growth.

🤝 Engagement Guidelines

Getting partners to participate requires trust and clarity. Follow these principles to drive action:

✅ Don’t Overwhelm

Keep communication concise. Too much information or jargon can paralyze someone into inaction. Focus on what matters most to them right now.

✅ Make It Useful & Personalized

Tailor emails to business type or region. Highlight their wins, not just the platform’s features. Ex: “Your event was seen 1,200 times last month!”

✅ Show Value with Data

Use analytics as an incentive, not just a report. For example:
“Update your listing and reach 3x more visitors—just like [successful partner] did last month.”

✅ Incentivize the Ask

Participation grows when partners see the reward. That could be visibility, inclusion in a feature, or simply knowing how their content is performing.

🛠️ Step-by-Step Outreach Plan

Here’s how to run your own onboarding campaign in 7 steps:

1. Build & Import Your Partner List

Gather names, emails, business names, categories, and whether they’re active on Tourismo. Import into your email platform or CRM. Use tags or segments by region or sector.

2. Create Custom Training Materials

Develop a simple resource pack:

• PDF one-pager or linkable microsite

• 2–3 minute screencast showing how to log in, edit listings, and view analytics

• Optional: Checklist or FAQ page

3. Customize Your Initial Email & Followups

Send a warm, personal invite to participate:

• Share the “why” (impact, visibility, community)

• Link to training material and login portal

• Set expectations (e.g. “15 min to get set up”)
  Follow up twice over 2 weeks—one reminder and one friendly nudge or offer for 1-on-1 help.

4. Set Up Your Scheduled Outreach

Use tools like Mailchimp, HubSpot, or ConvertKit to:

• Schedule emails

• Track opens/clicks

• Segment unengaged partners for targeted followups

5. Promote & Host a Webinar

Host a 30–45 minute training session with live Q&A. Keep it simple, live-demo the basics, and leave plenty of time for questions. Record it for those who can’t attend.

6. Provide 1-on-1 Support

As partners try to log in or ask questions, be available. Offering personal help builds trust and shows you’re invested in their success.

7. Celebrate Success

Once a few partners are active, highlight them:

• Social media shoutouts

• Newsletter mentions

• “Top 5 most improved listings” email

This drives FOMO and encourages others to follow suit.

💡 Tips for Success

• Tailor Materials to Your Project
  Use language and examples specific to your campaign or region. A listing for a brewery on an Ale Trail is different than one for an art gallery on an arts and culture itinerary.

• Reward Participation
  Incentivize listing updates or event submissions with small prizes, exclusive features, or email badges.

• Don’t Be Afraid to Onboard
  Some partners will say “I’m not techy.” A 15-minute walkthrough can change everything. Build confidence.

• Start a Community Mailing List
  If you don’t already have one, this is a great time to begin. Keep partners informed of new features, successes, and opportunities.

• Showcase Great Collaborators
  Feature partners who update their listings or run great events—especially when their stats improve. Make them role models.

Want more support?
The Tourismo Partner Engagement Package includes outreach, custom training, email followups, and analytics setup—starting at $3,500.