Paid Passport Campaign
Launch a passport-style campaign for your destination where users earn real life rewards.
Visitor Engagement
Contesting
Audience Building
Tourismo Campaigns
Custom Culinary Marketing Campaigns
Audience Building
Stronger Partnerships
Build Audience
Custom Culinary Marketing Campaigns
Tell Authentic Stories • Drive Awareness • Amplify Reach
We specialize in creating powerful culinary storytelling campaigns designed to connect travellers with the people, flavours, and foodways that define your destination. From immersive in-market content production to paid media amplification across high-trust culinary tourism channels, every campaign is tailor-made to reflect your identity, priorities, and community. Whether you want a hosted media-style storytelling trip, a collaborative social takeover, or ready-to-publish content for your own channels, we build campaigns that deliver engagement and pride of place.
Key Benefits
Tailored Storytelling for Your Destination – Every narrative spotlights the producers, makers, and culinary culture that set your region apart.
Multi-Platform Reach – Extend your visibility through Ontario Culinary and/or Canada Culinary networks or receive polished assets to share across your own channels.
Authentic, Paid Partnerships – All featured businesses are compensated for participation, ensuring ethical and community-supported promotion.
Data-Driven Results – Every campaign includes analytics and performance reporting aligned with tourism marketing KPIs.
What You Get
Kickoff Planning Session – Collaborative session to align on goals, target audiences, and content direction.
Custom Content Plan – A tailored schedule and content strategy, which may include storytelling itineraries, photography, video, blogs, advertorials, or real-time social coverage.
Campaign Production + Execution – On-the-ground content creation in your destination, including interviews, photography, and live storytelling.
Distribution + Amplification – Publishing and amplification through Ontario Culinary and/or Canada Culinary digital channels, with optional paid media integration.
Performance Reporting – A full campaign recap including reach, engagement, impressions, and strategic recommendations for future storytelling.
Starting Price
Starting at $5,000 + HST
Rate varies based on campaign duration, travel requirements, and number of content outputs.
Optional add-ons include influencer partnerships, video series creation, paid amplification, and social ad campaigns.
Audience Reach
Ontario Culinary — 39,000+ social followers • 3.4M+ annual impressions • 150,000+ annual engagements • 6,100+ newsletter subscribers • 50,500+ monthly web visitors
Canada Culinary — 2,200+ social followers • 5.6M+ annual impressions • 190,000+ annual engagements • 6,300+ bilingual newsletter subscribers • 11,500+ monthly web visitors
Ready to get started?
Tell us a few things about your destination and we'll get back to you within 24 hours.
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