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Tourismo Campaigns

Passport Campaign

Visitor Engagement
Contesting
Audience Building

Stronger Partnerships

Collaborate with local businesses for shared success

Build Audience

Engage participants with interactive, goal-driven challenges

The travel passport is a proven campaign tactic for engaging audiences encouraging visitor dispersion across a community or region. Connect with one of our campaign experts to design a passport that works for your community, including campaign ideation, creative asset development, partner engagement, and roll out. Take the weight off your shoulders, and add a great new measurable tactic to your overall marketing strategy for your community.

Key Benefits:

  • Fully Managed, From Start to Finish: Let us handle the planning, outreach, setup, execution and post-campaign reporting.

  • Boosts Visitor Engagement & Local Discovery: Encourage participants to explore your region, visit local businesses and complete fun, goal-driven activities.

  • Measurable Increased Foot Traffic: Drives foot traffic and consumer attention to featured partner businesses across your region in a measurable, meaningful way.

What You Get:

  • Kickoff Planning Session
    A collaborative meeting to align on your goals and approach for a passport campaign.

  • Collaborator Outreach
    Initial outreach and coordination for partners involved in the campaign. Hand off once campaign launches to continue stakeholder relations.

  • Campaign Set Up
    Challenge setup within Tourismo including:

    • Copywriting,

    • Task creation

    • Content entry

    • Reward setup

    • Testing, review and approval

  • Graphic Assets (if applicable)
    Includes badges, hero graphic, QR code materials and promotional poster

  • Performance Report
    Includes engagement analytics, key partner analytics and strategic recommendations for next campaign.

Starting At: $2500

Case Study

Check Out the Ice Cream Ale Trail Passport

Ready to launch your next passport challenge?

We’ll help you design an interactive passport experience that excites your audience and engages local partners. Share a few details to get us started.

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Want to tackle this yourself?

Check out our FREE playbook for a comprehensive guide, backed by decades of expert experience.

Tourismo Playbooks

Creating an impactful visitor's pledge

A well‑crafted pledge is one of the simplest ways to turn visitors into stewards of your destination.  Learn how to leverage tourismo to create a great pledge that will reduce travellers impact and increase their connection to your place.

Get Access Now

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