Get access to the resources and support you need to deliver impactful tourism campaigns in way less time. Pick a campaign package, get connected with tourism experts, and let your dedicated Tourismo team handle the rest. 

In case you didn’t know, Tourismo is closely related to The Number — a 21-year old agency in Victoria, BC with deep ties to the tourism industry. We’ve served hundreds of tourism industry clients over the years. The experience we’re lucky enough to have built is deep. 

But we’ve always known the agency-model isn’t 

 the right fit for every scenario or tourism organization. 

Those years of experience informed the creation of Tourismo. With Tourismo, our objective has always been to transform how tourism development, stewardship, marketing and expertise is accessed, packaged, and delivered

Today, we’re over the moon to announce a solution to “tourism industry marketing woes” that’s been years in the making: 



While there are exceptions, the current state of working with most agencies to build and deliver tourism campaigns is — well — pretty grim. 

To simply get started with an agency to build a campaign requires valuable time and money spent on administrative overhead and RFPs. 

 get off the ground, more often than not we see tourism organizations having to manage a patchwork of contractors and then being left with a massive planning document that the already busy tourism organization has to execute. 

The reality is that traditional agency models are slow and expensive. But even worse, old school agency models leave a good chunk of that campaign execution work up to the one person who needs that support the most — the client! 

Time and again we’ve seen promising tourism organizations invest in ambitious projects, only to fail getting them off to ground due to a lack of capacity, and onerous project requirements. 

We believe (and know) that tourism can be a force for good. We know from experience that for that to be true, the every tourism organization at any size or scale needs a fighting chance go build and deliver campaigns that drive real impact and growth. 

With Tourismo Campaigns, we’re empowering tourism organizations with accessible, impactful, and measurable marketing solutions that free them from outdated processes and accelerate their path to success. 

In as little as 24 hours, any tourism organization can access the expertise and support they need to plan and deliver a destination-growing campaign. 

No RFPs. No weird gatekeeping of know-how. No retainers. 

Campaigns reimagines the way tourism marketing gets done. 

From start to finish, Tourismo Campaigns let 

 tourism organization access world-class tourism marketing expertise while receiving start to finish support — no contractor wrangling or lengthy RFPs required. 

Pick from a Menu of Pre-Packaged Solutions


Any DMO or tourism organization using the Tourismo platform can select from a menu of standardized campaign packages including themed trails, digital ad campaigns, content creation, and social media strategies. Each package is built and informed from real industry experience. Deliverables, outlines, and costs are clearly outlined (aka: no more surprises, ever!)

Any interested organization simply “inquires now” via the Tourismo Campaign marketplace. After inquiring, you’ll get connected directly to a dedicated account manager to define needs, scope, and suggest the best “campaign recipe” (or, a combination of tactics). 

Get Connected with the Right Partners for the Job 


Whether you’re a “one person DMO” or part of a growing org, you’ve got a lot going on! To help you save time and avoid endless contractor wrangling, your account manager will connect you to the right partners to make your campaign as successful as possible including photographers, designers, influencers, subject matter experts, and more. 

Save Time with Seamless Project Management


Once your campaign is planned, your dedicated partners carry out the work for you, coordinated by Tourismo’s internal project managers. Clients can opt for different levels of support or bring on recognized partners to reduce management fees.

Access Consolidated Reporting & Delivery


Everything from creative assets to campaign results is managed and reported through the Tourismo platform, eliminating manual processes that usually take hours or even full-time employees. Campaign outcomes are delivered with transparent metrics and a clear record of impact.


Why This All Matters for Tourism Organizations

Tourismo Campaigns create real, measurable value for tourism organizations of all sizes:

By eliminating the cumbersome agency procurement process and offering standardized yet customizable packages, organizations dramatically reduce admin and overhead (and avoid the risk of overpaying for bloated, one-size-fits-all services).

Your organization can now easily tap into a team of industry experts (IE: photographers, writers, digital marketers, and strategic consultants) without the gamble of random freelancers or the markup of traditional agencies.

Campaigns deliver finished, implemented work (and not just plans or reports) ready to launch and measure. Tourism organizations gain true last-mile delivery: instead of just having a great idea or strategy, you’ll see it executed and producing tangible results.

Standardized campaign packages allow for true apples-to-apples comparisons on pricing, deliverables, and results, erasing doubt and risks regarding budgeting, timelines, or planning.

Supports the Mission of Tourism for Good


Every campaign empowers destinations to not just market themselves, but grow thoughtfully, efficiently, and sustainably — because the wrong agency commitment can potentially ruin a promising, growing tourism organzation. 

Let’s Usher in a New Era of Tourism Marketing

It sounds like a cliche, but Tourismo Campaigns represents a huge step for tourism marketing. With Campaigns, we’re blending the best of agency expertise with the efficiency and transparency of a modern platform or SaaS platform (software as a service). Whether you’re a large city with a complex development plan or a small destination launching a new trail, Campaigns give you the tools, team, and technology you need to succeed.

The days of endless RFPs, unclear deliverables, and administrative headaches are coming to an end. With Tourismo Campaigns, tourism organizations can effortlessly access a lower risk and more impactful model for tourism marketing. 

Take a look. We'd love to hear your thoughts. 

Introducing Tourismo Campaigns 

, Monica’s spearheading a mission to help seekers find the best practitioners & experiences in every city. As a subject matter expert and influencer, Monica has written a popular wellness guide for Head + Heart, with tens of thousands of subscribers, and currently curated wellness travel guides for every major city in North America. If you’d like to have your region featured on Head + Heart, connect with Monica and her team about curated a Wellness Travel Guide and promoting it through Head + Heart. Head + Heart is a reputable expert, having collaborated with many known brands and organizations from The Daily Hive, and VITA magazine, to authors Elizabeth Gilbert and Danielle LaPorte, and many more.
Monica is a

. She's most excited about helping people and businesses tap into the possibilities that open up when we connect with our truest state of being. Through guided breathwork and ceremony sessions - for individuals, groups, and organizations- Monica supports people in connecting with clarity, creativity, and their highest pathways to success. We all need ceremony in our lives, and it doesn’t need to be weird or woo woo. To live with intentionality and bring our life’s work forward requires stillness, re-patterning, and attuning to the guidance of innate intelligence. Monica has supported teams at universities like Emily Carr, corporate groups like Conversion, and co-created CEO retreats at Conscious Lab, to name a few. She designs breathwork meditation workshops for groups based on their unique needs, whether that’s wellness, connection, morale, or specific business visioning goals.Explore Monica’s upcoming

Monica Krake - Founder - Head + Heart

Nicole is a collaborative leader who believes food is a powerful way to connect people and places. With more than a decade of experience in tourism, marketing, and partnership development, she brings both creative energy and operational expertise to her work. Before joining the Culinary Tourism Alliance, Nicole helped shape award-winning experiences with organizations including Explore Waterloo Region, Huronia Historical Parks, and Kitchener-Waterloo Oktoberfest. As VP of Operations & Partnerships, she guides projects, fosters strategic relationships, and ensures the CTA’s work supports sustainable growth for communities across Canada. Nicole also serves on the Board of Directors for Attractions Ontario and the Tourism Industry Association of Canada.

Established in 2006, the Culinary Tourism Alliance is a national,

 not-for-profit organization. We work with our member communities to grow food tourism in their destinations through our destination development services, consumer marketing channels, and our various programs and events.

Nicole Brown VP,  Operations & Partnerships   -   Culinary Tourism Alliance

Rebecca Gordon Destination Development Officer Rebecca supports destinations and businesses in growing culinary and agritourism through training, trail development, and strategy. She has helped deliver programs like Culinary & Agritourism READI and the Taste of Place Leadership Program. With a Master’s in Tourism and Hospitality Management from the University of Guelph, she brings a decade of research and industry experience focused on building memorable, authentic food experiences. 
Established in 2006, the Culinary Tourism Alliance is a national,

Rebecca Gordon,  Destination Development Officer  -  Culinary Tourism Alliance

Shayan brings academic depth and creative insight to the development of food tourism experiences. At the Culinary Tourism Alliance, he leads research, trail development, and education initiatives rooted in local foodways and community storytelling. With a PhD from the University of Ottawa, his work explores the links between food, culture, and identity, and has been featured in leading international journals.Established in 2006, the Culinary Tourism Alliance is a national,

Shayan Lallani - PhD Research Officer -  Culinary Tourism Alliance

Gabrielle (Gabby) is a storyteller and tourism marketer passionate about connecting people through food. With a background in public history and content creation, she brings experience leading award-winning marketing campaigns and helping food businesses share their stories. A certified Experiential Tourism Coach, she’s dedicated to crafting meaningful culinary experiences that inspire connection and curiosity.Established in 2006, the Culinary Tourism Alliance is a national,

Gabrielle Mueller - Marketing Manager -  Culinary Tourism Alliance

Ian leads destination development projects that grow culinary and agritourism across Canada and beyond. He’s helped design food and beverage trails, strategic plans, and national initiatives like the Culinary & Agritourism Action Plan. With a background in economic development and tourism innovation, Ian holds graduate degrees from the University of Waterloo and the University of Toronto.
Established in 2006, the Culinary Tourism Alliance is a national,

Ian Worte - Destination Development Manager -  Culinary Tourism Alliance

Rebecca is a leading voice in food and agritourism, dedicated to connecting people to place through taste. As President & CEO of the Culinary Tourism Alliance, she’s led the creation of award-winning programs like Feast On® and the Great Taste of Canada. A recognized global expert, Rebecca has contributed to academic and industry thought leadership, served on national and international tourism boards, and holds a Master’s in Global Leadership from Royal Roads University.
Established in 2006, the Culinary Tourism Alliance is a national,

Rebecca Mackenzie - President & CEO - Culinary Tourism Alliance

Peter Leads vision, sales, and AI strategy at CIPR. With 20+ years of PR and communications experience, Peter helps organizations adopt digital and AI-enabled strategies with measurable results.



CIPR Communications: The Digital PR Agency for Modern Brands


For over 15 years, CIPR has helped organizations across North America navigate the digital age with confidence and credibility. We’re more than a marketing agency - we’re your trusted Digital PR partner, blending strategic communications with digital marketing, SEO, and AI innovation. Our work builds reputations, earns media, and drives measurable results across platforms.

Deep research, competitive audits, and PR/SEO strategies built for sustainable growth.

Thought leadership, influencer partnerships, proactive media outreach.

 - Storytelling through press releases, podcasts, video content, social media plus UX-friendly web & landing page builds.

 - SEO + paid media campaigns, analytics-driven optimization, KPIs you can measure.

- Practical AI adoption workshops & coaching; tools and automations that streamline work without compromising human touch.


https://irp.cdn-website.com/f518c7a0/files/uploaded/CIPR%20Case%20Study%20-%20Tourism%20Kamloops.pdf

https://irp.cdn-website.com/f518c7a0/files/uploaded/CIPR%20Case%20Study%20-%20Metis%20Crossing.pdf

https://www.ciprcommunications.com/wp-content/uploads/2023/09/Eagle-Nook-Case-Study-July-2023.pdf

https://irp.cdn-website.com/f518c7a0/files/uploaded/CIPR%20Case%20Study%20-%20Tourism%20Kelowna.pdf

Peter Pilarski – President & Co-Founder - CIPR

Christina is an expert in digital PR, stakeholder engagement, and reputation management. Christina brings extensive experience in government relations and media outreach, and leads CIPR’s thought leadership platforms, including the agency’s podcast.



Christina Pilarski - CEO & Co-Founder - CIPR

Lauren Semple (she/they) is an Inclusive Tourism Strategist, Facilitator, and Project Manager with over eight years of professional experience supporting public, private, and non-profit organizations across the province. Her work focuses on building accessible, inclusive, and values-aligned tourism systems through strategic planning, facilitation, training, and equity-centred program design. As a queer and disabled entrepreneur, Lauren brings both lived experience and professional expertise to every engagement. Her portfolio includes destination development, accessibility audits, 2SLGBTQIA+ inclusion strategies, Pride programming, and sustainability-focused initiatives. She is also a certified LGBT+ Business Enterprise through Canada’s LGBTQ+ Chamber of Commerce. Lauren’s approach bridges long-term strategy with grounded, people-centred solutions, supporting partners to move beyond performative commitments and toward meaningful, measurable change. Her campaign work is rooted in this broader mission, offering practical tools to engage communities, welcome diverse visitors, and advance inclusion across the tourism sector.




 is a strategy and facilitation practice specializing in inclusive destination development, 2SLGBTQIA+ and accessibility strategy, and equity-driven visitor engagement. Based in Snuneymuxw Territory (Nanaimo, BC), Lauren works with tourism organizations, DMOs, municipalities, and provincial partners to design and deliver initiatives that strengthen communities, support diverse travellers, and align tourism with broader goals of sustainability, access, and inclusion.

Tourism is one focus within Lauren’s wider consulting practice, which spans multiple sectors and project types. Her work in this space includes strategic planning, product and experience development, campaign design, stakeholder facilitation, and community-informed evaluation. At every level, she supports partners in building more welcoming, resilient, and values-aligned businesses and destinations.

Digital Trails, Guides, Passports, and Pledges

Survey Design, Delivery, Evaluation and Insights

Lauren Semple - Inclusive Tourism Strategist - Lauren Semple Consulting

Conner Galway is a leading voice in digital strategy and tourism education, known for his work through eLearningU and Junction Consulting. With deep expertise in market research and workforce development, Conner helps destinations and tourism businesses understand shifting visitor behavior, adapt to emerging trends, and build the skills they need to thrive. His work bridges insights and action—equipping the industry with practical tools and training to stay competitive in a fast-changing digital landscape.

Conner Gallway - Digital Strategist - eLearningU - Junction Consulting

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.css-nzdyzb{position:static;}.css-nzdyzb::before{content:'';cursor:inherit;display:block;position:absolute;top:0;left:0;z-index:0;width:100%;height:100%;}Monica Krake - Founder - Head + Heart

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Monica Krake - Founder - Head + Heart